Domino's Pizza to double school lunch efforts
Jan. 18, 2011
by Keith Nunes
ANN ARBOR, MICH. — Domino’s Pizza is planning to double the number of districts involved in its “Smart Slice” school lunch program during the next year. The Smart Slice features a white whole wheat, reduced fat and reduced sodium pizza to be served in schools. The company said the program is currently operating in 120 school districts throughout the country.
The national launch of the Smart Slice program follows the announcement this past week by the U.S. Department of Agriculture that it is proposing new nutrition guidelines for the National School Lunch program.
“This is a new approach to delivering pizza to schools, and we are extremely excited about the potential of Domino's Smart Slice,” said J. Patrick Doyle, president and chief executive officer of Domino’s Pizza. “We are pleased with the launch, and the feedback from school districts has been very positive — which makes us believe the upside is tremendous. We want to lead change in this area.”