Green Giant adds blends to Valley Fresh Steamers
January 6, 2011
by Eric Schroeder
MINNEAPOLIS — General Mills, Inc. is expanding its Green Giant Valley Fresh Steamers line with four new varieties: Nature’s Blend, Farmer’s Blend, Valley Blend and Market Blend.
“Fitting vegetables into your diet can be enough of a challenge, but now experts are reminding us that it’s just as important to eat a variety of vegetables to get a range of nutrients,” said Steve Finnie, marketing manager for Green Giant. “With the four new Green Giant vegetable medleys, vegetable variety is as convenient as it is delicious, and the new Green Giant Cook Sensor means your vegetables will be perfectly steamed for optimal taste every time.”
The new blends offer an assortment of vegetables, including Roma tomatoes, dried cranberries, golden cauliflower and key nutrients. Each variety contains three or more colors per blend and provides an excellent source of antioxidant vitamins A and C.
The blends are:
•Nature’s Blend — Baby carrots, green beans, sliced yellow carrots and sweet red pepper strips lightly tossed in an herb-infused extra virgin olive oil sauce;
•Farmer’s Blend — Cauliflower florets, sugar snap peas, julienne carrots and dried cranberries lightly tossed in a butter sauce;
•Valley Blend — Broccoli florets, carrots, and golden cauliflower lightly tossed in a garlic butter sauce; and
•Market Blend — Sliced carrots, zucchini, Roma tomatoes and yellow bell pepper strips lightly tossed in an herb-infused extra virgin olive oil sauce.
The blends are available in 11-oz, stand-up bags with easy-to-open tear notches.