Hershey adds Reese's Minis to product line
January 11, 2011
by Keith Nunes
HERSHEY, PA. — The Hershey Co. has introduced Reese’s Minis, a bite-size version of the candy item that blends the flavors of chocolate and peanut butter. The company introduced the product during the Consumer Electronics Show, which took place in Las Vegas earlier this month.
“Techies at CES seek out cool innovations like mini-tuners, mini-cams, nano-mice, mini-keyboards, and gotta-have gadgets so small you could fit a fistful in your pocket,” said Anna Lingeris, spokesman for the Reese’s brand. “So who says that the next, big mini innovation can’t come from a candy company? Reese’s Minis reflect the best in creative product innovation and ‘on-the-go’ interfacing with user taste buds.”
The line extension is available in two varieties, an 8-oz stand-up, re-sealable pouch that has a suggested retail price of $3.39, and a 2.5-oz variety that has an s.r.p. of $1.39.