Hostess adds Nature's Pride Hearty Wheat with Flax
Jan. 18, 2011
by Eric Schroeder
IRVING, TEXAS — Hostess Brands, Inc. has expanded its Nature’s Pride brand with the introduction of new Nature’s Pride Hearty Wheat with Flax.
According to Hostess, Nature’s Pride Hearty Wheat with Flax is the first 100% natural bread available across the country to be baked using pure olive oil and the first in the Nature’s Pride line to provide a good source of ALA, an omega-3 fatty acid found in flax seed.
The new bread is considered a good source of fiber and provides 22 grams of whole grains per slice.
“Nature’s Pride continues to address the needs of baby boomer and Gen-X consumers who are seeking to increase their consumption of ingredients such as fiber, olive oil and omega-3 that provide nutritional benefits,” said Laura Pitlik, director of marketing for Nature’s Pride.