Kellogg's Crunchy Nut hits U.S. markets
Jan. 28, 2011
by Eric Schroeder
BATTLE CREEK, MICH. — The Kellogg Co. has launched Kellogg’s Crunchy Nut cereal in the United States, backed by an “It’s Morning Somewhere” campaign that will feature television, on-line and in-store advertising.
The cereal features corn flakes, honey and pieces of nuts, and it is available in two flavors: Golden Honey Nut and Roasted Nut and Honey.
“This is an exciting product launch for Kellogg Co. and we’re committed to making it a big success,” said Yuvraj Arora, senior director, adult ready-to-eat cereal marketing. “Given the success of the brand in other markets and the consistent feedback from consumers that they simply love the taste of Kellogg’s Crunchy Nut cereal, we’re eager to bring this hugely popular brand to U.S. consumers, who we’re confident will have a similar passion for Kellogg’s Crunchy Nut cereal.”
Crunchy Nut cereal has been available in the United Kingdom for the past three decades, according to Kellogg.