Safeway introduces Open Nature line

by Staff
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PLEASANTON, CALIF. — Safeway has introduced Open Nature, a line of 100% natural foods.

The first Open Nature products will be available in the meat department, including fresh beef and pork, fresh chicken, chicken sausages, bacon and beef hot dogs. Throughout the year additional Open Nature products will be available and will include bread, yogurt, ice cream, salad dressing, frozen foods and more.

“Open Nature is a great addition to Safeway’s portfolio of health and wellness brand joining O Organics and Eating Right,” said Joe Ennem, senior vice-president of consumer brands. “It’s another demonstration of Safeway’s commitment to providing our customers the best possible experience when they prepare and eat meals for themselves and their families. Open Nature is Safeway’s way of providing shoppers access to simple, flavorful food made from all-natural ingredients that is as close to nature as possible.”

All Open Nature meat and poultry products must be raised without antibiotics, have no added hormones, be fed an all-vegetarian diet and have no artificial preservatives. The products are priced between $3.99 and $5.99.

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