Diamond expanding Emerald Breakfast on the go!

by Eric Schroeder
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SAN FRANCISCO — Diamond Foods, Inc. is expanding its Emerald Breakfast on the go! lineup with the launch of a new Oatmeal Nut Blend sub-line. The new sub-line will focus on rising demand for oatmeal products and will be available beginning next January.

Oatmeal Nut Blend will be available in three varieties: maple and brown sugar, apples and cinnamon; and blueberries and crème.

Diamond Foods introduced the Emerald Breakfast on the go! line in January. The brand so far has achieved 77% distribution in U.S. grocery stores.

“We are very pleased with the continuing strong performance of Emerald Breakfast on the go!,” said Andrew Burke, executive vice-president and chief marketing officer for Diamond Foods. “Now, we are ready for the next phase of innovation — our new Oatmeal Nut Blends are another example of our philosophy of energizing categories and brands.”

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