Joint Juice acquires Premier Nutrition brand
Oct. 13, 2011
SAN FRANCISCO — Joint Juice, Inc. has acquired the Premier Nutrition brand and its assets.
“We are thrilled to add Premier Nutrition’s lineup of high-quality products to our expanding roster of nutrition offerings,” said David Ritterbush, chief executive officer of Joint Juice. “With the acquisition of the Premier Nutrition brand, we are now actively competing in the large and growing sports nutrition and weight loss category. What is especially exciting about the brand is the wide breadth of consumers who purchase high-quality protein products, ranging from sports enthusiasts to dieters to healthy, busy people. We believe that our company can build upon the success that Premier Nutrition has created and continue to introduce these great products to more consumers.”
Premier Nutrition was founded in 1997 and offers several lines of high-protein nutrition products.