LycoRed positions focus on business development

by Keith Nunes
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BEER SHEVA, ISRAEL – LycoRed Ltd. has announced two personnel appointments. Ilan Ron has been named vice-president of global sales and marketing for its international and domestic markets and Doug Lynch has been appointed vice-president of business development and new product marketing for the Eastern U.S. region.

Mr. Ron joins the company after seven years with Unilever Israel as its vice-president of sales and customer development director.

“Ron’s capabilities and remarkable experience will help us lead LycoRed to new horizons – not just in the dietary supplements industry but, most importantly, in the food and beverage industries,” said Morris Zelkha, president and chief executive officer of LycoRed Ltd.

Prior to joining LycoRed, Mr. Lynch led global sales, marketing and business development for the B2B ingredient division of Cott Beverages.

“In addition to leading LycoRed Corporation's Eastern USA sales team, Doug will oversee LycoRed's penetration into new market sectors,” Mr. Zelkha said.

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