McDonald's reintroduces McRib for limited time
Oct. 24, 2011
OAK BROOK, ILL. — McDonald’s has reintroduced the McRib sandwich for a limited time through Nov. 14.
“The McRib has an enthusiastic and dedicated fan base,” said Marta Fearon, McDonald’s U.S. marketing director. “And we thank those customers for contributing to our decision to bring back the McRib nationwide in 2011. At this time, we can’t speculate on its return in the future, but we hope McRib fans will enjoy it now while it lasts.”
The product is a boneless pork patty topped with onions, pickles and barbeque sauce on a bun. It returned to the menu nationally for the first time in 16 years last year, leading to a 5% increase in U.S. sales in November.