Southern Comfort, Tabasco introduce beverage

by Keith Nunes
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LOUISVILLE, KY. — Southern Comfort Fiery Pepper is a partnership between the Southern Comfort Co. and Tabasco brand pepper sauce, which is owned by the McIlhenny Co., Avery Island, La. The new product is being introduced this month and features whiskey infused with Tabasco sauce. It may be served as a cold shot or incorporated into a cocktail, according to the companies.

“This partnership between Southern Comfort and Tabasco brand strikes the perfect balance between sweet and heat and brings together two iconic brands for a one-of-a-kind product,” said Mark Bacon, vice-president and managing director for Southern Comfort.

Southern Comfort Fiery Pepper is 70 proof and has a suggested retail price of $16.99 for a 750 ml bottle.

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