Dole invests in Healthy Foods to promote Yonanas
Nov. 11, 2011
WESTLAKE VILLAGE, CALIF. — Dole Food Co. has announced an equity investment in Healthy Foods, L.L.C. to increase consumption of fruit by expanding the Yonanas product line and its distribution in retail, commercial and food service outlets. Yonanas is a kitchen appliance that turns frozen bananas and other fruits into frozen desserts. The size of Dole’s investment was not disclosed.
“We’re excited to align with a Fortune 500 company that shares our vision of promoting nutrition,” said Winston Breeden, chief executive officer of Healthy Foods. “Dole’s powerful brand and global reach will undoubtedly accelerate our market penetration around the world. This new venture will also help us launch our commercial division of Yonanas products in a shorter timeframe.”
The partnership will help Healthy Foods increase retail distribution of the Yonanas appliance and accelerate the development of a new line of commercial Yonanas end products for restaurants, schools, hospitals, hotels and more. The Yonanas appliance retails for $49.99.
“The innovative team at Healthy Foods provides Dole with a unique business platform for future growth,” said David H. Murdock, Dole chairman. “Healthy Foods and the proprietary Yonanas technology will help drive our fresh and frozen fruit businesses while encouraging people to increase their fruit consumption and live healthier lives.”