New instant colors work with powder soft drinks

by Staff
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HORSHOLM, DENMARK — Chr. Hansen has launched I-Colors, a range of instant colors for powder soft drinks. They are available in yellow for lemon flavors, orange for orange flavors, red for strawberry flavors and magenta/purple for grape flavors.

“I-Colors solve a number of challenges for the producers of powdered drinks,” said Ji Hoong Too, product manager, Natural Colors Division, for Horsholm-based Chr. Hansen. “They color all the components in the powder mix very well. They dissolve smoothly and easily and can be blended to achieve many different shades. With their ability to withstand warm conditions and having long shelf life, powder beverages are especially popular in South America and Asia.”

Chr. Hansen will be at booth No. 2D31 in Hall 2 during Fi Europe & Ni in Paris Nov. 29 to Dec. 1. A 2-minute, 30-second video on I-Colors may be found on the www.chr-hansen.com web site.

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