David Yale to president, c.o.o. at Just Born

by Staff
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BETHEHEM, PA. — David L. Yale has joined Just Born, Inc. as president and chief operating officer. Just Born is the maker of Peeps, Hot Tamales, and Mike and Ike.

“We are very pleased to have David Yale join our Just Born family,” said David Shaffer, co-chief executive officer. “He understands how to nurture an established group of consumer brands blending tradition and innovation. His broad spectrum of experience will be invaluable to Just Born’s long-stranding history of continued growth.”

Mr. Yale was previously president and chief executive officer of the Manischewitz Co, and he has held executive positions in the Snacks Division at The Hain Celestial Group and Planters Co. for Kraft Foods and Nabisco. He has also worked at Nestle Food Co.

He received a master’s degree in business administration from Columbia University Graduate School of Business.

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