ConAgra, Kellogg part of packaging organization

by Eric Schroeder
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EAST LANSING, MICH. — The Coca-Cola Co., ConAgra Foods, Inc., Kellogg Co. and Procter & Gamble are among several founding members of a new packaging trade organization. The organization, The American Institution for Packaging and the Environment (AMERIPEN), will engage on public policies impacting the packaging value chain on topics related to packaging and the environment.

AMERIPEN said it is modeled after EUROPEN and INCPEN, its European and British counterparts, and maintains a “material neutral approach” that will encourage science-based decision-making on sustainable packaging initiatives while providing a point-of-view and guidance to policy makers and thought leaders on the value and role of packaging.

“AMERIPEN will further enhance the packaging value chain’s commitment to continuously improving its sustainability profile and reducing packaging waste,” said Joan Pierce, president of AMERIPEN and vice-president of Colgate-Palmolive Co. “The organization will play an instrumental role in conveying this message to opinion leaders in North America and ensuring that participants in the packaging value chain have maximum scope to innovate, compete and operate in a resource-efficient way.”

Gail Tavill, vice-president of AMERIPEN and senior director of packaging commercialization at ConAgra, added, “With the emergence of extended producer responsibility and other potential packaging legislation in the coming years, this is a critical time for our industry to offer a compelling voice. We’re committed to providing necessary expertise and insight to ensure sustainable management of packaging throughout its life cycle.”

Other founding members of the organization include: Colgate-Palmolive Co.; The Dow Chemical Co.; DuPont Packaging & Industrial Polymers; MeadWestvaco; Sealed Air Corp.; and Tetra Pak, Inc.

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