Mark Mears named president, c.c.o. of Mimi's Cafe

by Staff
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COLUMBUS, OHIO — Mark A. Mears has been named president and chief concept officer of Mimi’s Cafe, effective April 18.

Mr. Mears most recently was senior vice-president and chief marketing officer of The Cheesecake Factory since 2008. Prior to that, from 2006 to 2008, he was senior vice-president of marketing and sales at Universal Studios Hollywood, a unit of NBC Universal. From 2003 to 2006, he was executive vice-president and chief marketing officer at Blimpie International. He also worked for six years at Pizza Hut, Inc., a division of Yum Brands, in various marketing capacities, and he has worked for some of the world’s leading advertising agencies, including Leo Burnett, DDB and Euro RSCG Retail.

“We are excited to have Mark join our team at Mimi’s Cafe,” said Steve Davis, chairman and chief executive officer of Bob Evans Farms, Inc., owner of Mimi’s Cafe. “His experience in brand positioning and marketing at some of the country’s top advertising agencies and restaurant chains will be essential to our efforts to generate profitable top-line growth at Mimi’s. He also has a proven track record of improving brand awareness and developing innovative sales-driving programs in challenging economic conditions. His primary focus will be to improve sales and profitability at Mimi’s 145 restaurants.”

Mr. Mears has a bachelor’s degree of science from the University of Kansas and a master’s degree in advertising and integrated marketing communications from Northwestern University.

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