PureCircle mark to appear on sweetener products
March 15, 2011
by Jeff Gelski
CHICAGO — All Merisant Co. tabletop products sweetened with stevia extracts will carry the Stevia PureCircle trust mark from PureCircle as part of an amendment to a multi-year supply agreement. The Stevia PureCircle mark serves as a symbol of quality and reliable sourcing, according to PureCircle, which has a U.S. office in Oak Brook, Ill.
Chicago-based Merisant already has launched tabletop sweetener products with stevia extracts in the United States, Mexico, France and Australia. Merisant’s brands include Canderel, Equal and Pure Via.
“PureCircle is a driving force in the stevia industry, with their supply chain strength and continuous innovation,” said Paul Block, president and chief executive officer of Merisant. “We see the extension and expansion of Merisant’s relationship with PureCircle as a key element in supporting the global expansion of our portfolio of leading sweetener brands.”