Ruiz Foods joins sodium reduction initiative
March 10, 2011
by Eric Schroeder
DINUBA, CALIF. — Ruiz Foods, Inc., makers of El Monterey brand frozen Mexican foods and Tornados brand frozen snack foods, is partnering with the National Sodium Reduction Initiative (N.S.R.I.). The company said it already has made its entire line of El Monterey Family Pack Burritos and Chimichangas compliant with the 2012 guidelines.
“While we have made considerable advances in lowering the sodium content in our products prior to our partnership with the N.S.R.I.’s initiatives, we have established a sodium reduction plan for our remaining 200 plus s.k.u.’s (stock-keeping units) that aligns with the N.S.R.I. goals for 2012,” said Bryce Ruiz, president and chief executive officer of Ruiz Foods. “We applaud the focus on reducing sodium in the American diet and believe that a public, transparent and collaborative initiative together with industry and public health providers will have far greater success in improving the wellness of our country’s food supply.”
The N.S.R.I. is a public-private partnership of more than 65 state and local health authorities and national health organizations and more than 20 food manufacturers and restaurants from across the United States. Its goal is to reduce Americans’ sodium intake by 20% over five years by lowering the sodium in packaged and restaurant food.
“We are very pleased that the N.S.R.I. has taken a long-term strategy to join industry to form a partnership that is both open and structured with achievable goals to reduce sodium,” Mr. Ruiz said. “While individual participation like ours is important, a collective and open dialogue with industry will be even more impactful.”