Farley's & Sathers updates Brach's line
April 7, 2011
CHICAGO — Farley & Sathers Candy Co., Inc. has updated its Brach’s product line with new a new logo, packaging, marketing efforts and products.
“We’re very excited about the Brach’s business,” said Matthew Fenton, vice-president of marketing for Farley’s & Sathers. “Candy buyers will find significant performance improvement in everyday sales across our product line. We’ve also made it easer to shop and stock our line with fewer, harder-working s.k.u.s and a consistent package design across all products.”
The company has introduced a reformulated mandarin orange slice product, a new chocolate product called Peanut Butter Poppins and new Sugar Free Lemon Drops. The orange slices are available in 10.5-oz hanging bags and 18-oz laydown bags, the Peanut Butter Poppins come in 5-oz hanging bags and 11-oz laydown bags, and the Sugar Free Lemon Drops come in a 4.5-oz hanging bags.