Jamba to open stores in the Philippines
April 26, 2011
EMERYVILLE, CALIF. — Jamba, Inc. has entered an agreement with Max’s Group of Companies to open 40 Jamba Juice locations in the Philippines during the next 10 years.
“The partners at Max’s Family of Companies are highly experienced restaurant and franchise chain operators with 120 restaurants in the Philippines and 9 in Canada and the U.S.,” said Thibault de Chatellus, senior vice-president of global franchise and development for Jamba Juice. “We could not have found a better team with whom to partner as we enter our second major international market. We expect a strong and positive reception as Jamba already enjoys some awareness among Filipinos who have traveled in the U.S.”
The first Jamba Juice location in the Philippines is expected to open in late 2011, and in addition to entering Philippines, the company expects to add 50 to 70 new domestic traditional and non-traditional franchise locations in 2011.
“We are longtime fans of Jamba and think the brand is a perfect fit for our restaurant portfolio,” said Sharon Fuentebella, executive vice-president of Max’s Group of Companies. “In the health and wellness restaurant space, Jamba provides a wonderful assortment of great-tasting, on-the-go products that make eating healthier simpler. Given our hot and humid climate, we believe Jamba Juice is the perfect option to satisfy Filipinos’ desire for beverages and snacks that are not only better-for-you, but are also deliciously refreshing.”