Kellogg launches Eggo FiberPlus Waffles
April 13, 2011
by Eric Schroeder
BATTLE CREEK, MICH. — Kellogg Co. has added to its Eggo waffle lineup with the launch of Eggo FiberPlus Waffles. Eggo FiberPlus Waffles are considered an excellent source of fiber, with 35% of the daily recommended value in every serving.
The new waffles are available in two flavors: buttermilk and chocolate chip. The buttermilk variety offers 35% of the recommended daily value of calcium, while the chocolate chip variety provides 20% of the recommended daily value of the antioxidants vitamin E and zinc. Both varieties are a good source of 10 or more vitamins and minerals.
“Eggo FiberPlus Waffles offer a simply delicious taste that consumers have come to expect from Eggo,” said Cathy Schneck, vice-president of marketing for Kellogg Frozen Foods. “Now they also provide the added nutrition benefits of fiber and either the antioxidants vitamin E and zinc or calcium.”