Nestle introduces Iron Girl energy bar
April 8, 2011
by Eric Schroeder
TAMPA, FLA. — Nestle Performance Nutrition and its PowerBar brand have announced a new co-branded women’s energy bar with the Iron Girl event-based brand. The Athleta Iron Girl Event Series consists of 13 races nationwide, ranging from 10K/5K to half-marathon, duathlon and triathlon.
“We are excited to announce the launch of the new Iron Girl energy bar, as an extension to our long-standing partnership with (the World Triathlon Corp.),” said Neel Premkumar, brand development manager for PowerBar. “This product supports the active lifestyle of adult women, whether training for an event or getting through a busy daily routine.”
The Iron Girl energy bar contains calcium, iron and B vitamins, and it is sold at Target stores in two flavors: Strawberry & Cranberry and Cocoa Crunch. The bars feature whole grains mixed with fruit and cocoa. They are available for a suggested retail price of 99c for a single bar or $4.99 for a six-pack.