ConAgra adds 'natural' Peter Pan peanut butter
May 11, 2011
by Eric Schroeder
OMAHA — ConAgra Foods, Inc. has launched a new line of Peter Pan branded natural peanut butter spreads. The three no-stir varieties — Natural Creamy, Natural Crunchy and Natural Honey Roast Creamy — are made with 100% natural ingredients and contain no high-fructose corn syrup, hydrogenated oils, trans fat or preservatives.
“Some natural peanut butters are perceived as being too expensive, difficult to stir, and having oily pooling on top,” said Karl Sears, vice-president and general manager of ConAgra Foods. “Peter Pan Natural peanut butter spreads were developed to directly address these consumer barriers by offering the brand’s perfect blend of ‘peanutty’ taste at a great value.”
Mr. Sears said Peter Pan is the fastest growing peanut butter brand and ConAgra expects even more sales momentum “as more people begin to incorporate natural foods into their diets.”
Peter Pan Natural peanut butter spread is now available at grocery retailers and supercenters nationwide for an average retail price of $2.21 for a 16.3-oz jar and $3.67 for a 28-oz jar. Natural Crunchy is currently available only in the 16.3-oz size.