Farley's & Sathers adds 'Splashers'
May 27, 2011
by Keith Nunes
ROUND LAKE, MINN. — The Farley’s & Sathers Candy Co. has introduced Hawaiian Punch Splashers Fruit Snacks, liquid-filled snacks featuring the flavors of Hawaiian Punch. Each fruit snack has 100% of the daily recommended amount of vitamin C and 90 calories per serving. The Splashers are available in three flavors: Fruit Juicy Red, Berry Blue Typhoon and Lemon Berry Squeeze.
“We see a tremendous opportunity in fruit snacks with Hawaiian Punch Splashers Fruit Snacks in particular,” said Matthew Fenton, vice-president of marketing for Farley’s & Sathers. “We think the fruit snack category is going to continue to grow and expand over the next few years in highly differentiated segments led by power brands. As it grows, one of those segments will be characterized by big bold flavor that will be led by Hawaiian Punch Splashers Fruit Snacks.”