Skinny Cow brand enters confectionery segment
May 2, 2011
by Keith Nunes
GLENDALE, CALIF. — The Skinny Cow brand, which is owned by Nestle USA, has extended its product line into the confectionery segment with the introduction of Skinny Cow Dreamy Clusters and Skinny Cow Heavenly Crisp bars. A serving of each new product has 110 calories to 120 calories.
The Clusters are bite-size crisps covered with caramel and milk chocolate or dark chocolate. The bars are wafers layered with chocolate or peanut butter and coated with chocolate.
“The Skinny Cow brand has a long history of turning ‘better-for-you’ skeptics into avid enthusiasts,” said Tricia Bowles, spokesperson for Skinny Cow candy. “Now, we want to do the same thing for the candy aisle by adopting Skinny Cow's tradition of deliciously rich, indulgent flavor that's surprisingly low-calorie.”
The new products are available nationwide for a suggested retail price of 99c for the candy bars and $4.29 for a box.