Clif Bar adds to Clif Kid lineup

by Eric Schroeder
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EMERYVILLE, CALIF. — Clif Bar & Co. has extended its Clif Kid brand with the introduction of Zbar Crispy, an organic rice crispy snack that is an extension of the original baked Organic Zbar line. Clif Kid also launched a new fruit punch flavor for Zfruit, the brand’s fruit rope twist made with organic fruit puree.

“We know parents are always looking for healthy and delicious options for their busy, on-the-go families,” said Jennifer Yun, brand director for Clif Kid. “Expanding Clif Kid with different snacks and flavors means more great-tasting and nutritious snacking choices for kids.”

Clif Zbar Crispy is made with 8 grams of whole grains and toasted oats. Like the original Zbar, it has a balanced blend of carbohydrates, protein, fiber and fat to help curb hunger and stabilize energy levels. Zbar Crispy is available in three flavors: chocolate, chocolate chip and peanut butter. The bars have a suggested retail price of 89c each, or $4.49 for a 6-pack box.

Clif Kid Zfruit (formerly Organic Twisted Fruit) provides an excellent source of vitamin C. In addition to fruit punch, Zfruit is available in mixed berry, sour apple, strawberry, tropical twist and grape. The fruit rope has a suggested retail price of 89c each or $4.49 for a 6-pack box.
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