ConAgra adds to Slim Jim DARE line
June 10, 2011
by Eric Schroeder
OMAHA — ConAgra Foods, Inc. has extended its Slim Jim DARE meat stick line with the launch of three new flavors: Kinda Hot Chili Pepper, Freakin’ Hot Jalapeno and Really Freakin’ Hot Habanero.
“DARE presents a challenge to consumers with contemporary and complex flavors,” said Daniel Marple, brand director, ConAgra Foods. “It really is a whole new platform for us — spicier flavors, spicier names and even spicier packaging.”
The 0.97-oz meat sticks have a suggested retail price of $1.39.