Crossing cultures with savory flavors
June 16, 2011
NEW ORLEANS — When it comes to savory flavors, cross-cultural fusion flavors are among some of the most popular, Jessica Jones-Dille, senior manager of industry trends and market research for Wild Flavors, said at the Institute of Food Technologists meeting June 12-14 in New Orleans.
“Cross-cultural fusion flavors are becoming very important,” she said. “Consumers really understand what’s going on with those flavors.”
She said even if a consumer hasn’t traveled to a particular region of the world, they are most likely familiar with the region by what they have heard through the media, so the interest in these flavors is broad.
In addition, interest in citrus flavors is expanding with a focus on refreshment and zest, sophistication and differentiation. There will also be more vegetables on menus in the coming year with an increased amount of cooking methods.
Men and women have different flavor preferences with women preferring fruity and sweet flavors more often and men preferring smoky and spicy flavors more often.
She also said finding balance and formulating products to help consumers balance health-related issues will be essential in the upcoming year.