P.F. Chang's expanding in Latin America
June 1, 2011
by Eric Schroeder
SCOTTSDALE, ARIZ. — P.F. Chang’s China Bistro, Inc. has signed exclusive development and licensing agreements with Alsea, S.A.B. de C.V., a quick-service restaurant and casual dining operator in Latin America, to develop 17 P.F. Chang’s restaurants throughout Argentina, Chile and Colombia over the next 10 years. The first location is scheduled to open in Santiago, Chile, in early 2012.
Alsea currently operates six P.F. Chang’s restaurants in Mexico under an exclusive development and licensing agreement signed in 2009 to develop 30 P.F. Chang’s restaurants throughout Mexico over 10 years.
“We are thrilled to expand our relationship with Alsea given the success they have achieved in bringing P.F. Chang’s to Mexico,” said Mike Welborn, executive vice-president and president of global brand development for P.F. Chang’s. “We are excited to continue working with Alsea to extend the P.F. Chang’s brand into South America.”