Kraft to offer peanut butter under Planters brand
June 23, 2011
by Keith Nunes
NORTHFIELD, ILL. — Planters, a Kraft Foods Inc. brand, has introduced two varieties of peanut butter: creamy and crunchy.
“As the reigning nut experts for more than 100 years, peanut butter is a natural extension for Planters,” said Triona Schmelter, senior director of enhancers for Kraft Foods.
The two new items are available nationwide and have a suggested retail price of $2.69 for a 16.3-oz variety and $4.29 for the 28-oz variety.