Field Roast introduces vegetarian frankfurter

by Keith Nunes
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SEATTLE — The Field Roast Grain Meat Co. has introduced a vegetarian frankfurter that is made with grains, garlic, seasonings and a combination of vegetable oils.

“We want to reinvigorate the stale and much maligned vegetarian hot dog category by creating a real frankfurter rooted in tradition that is moist and flavorful — there’s really nothing else like it,” said David Lee, president of the company.

The new product has a suggested retail price of $5.49 for a package of six.

Founded in 1997, Field Roast processes a variety of vegetarian products, including roasts, cutlets, sausages and “meatloaf.”

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