JC Potter, Williams Sausage to form joint venture
July 27, 2011
DURANT, OKLA. — JC Potter and Williams Sausage Co. have announced the formation of a 50/50 joint venture called Potter Premium Sausage, L.L.C.
“We are confident this joint venture will provide our customers with the promise and potential for many exciting growth initiatives in the future,” said Tom Dalton, chief executive officer of JC Potter Sausage. “The partnership will create a deeper talent pool that will improve existing products and enhance new product development to accelerate growth at both companies.”
The companies have committed more than $15 million in capital investments in order to improve and expand their sausage and sandwich production capabilities. The joint venture will allow for expanded distribution networks in the south central and southeastern regions of the United States.
“We share similar priorities and cultures, which focus on food safety and quality, customer service and improving our productivity, which will naturally lead us to more growth,” said Roger Williams, president of Williams Sausage Co. “This joint venture is an important step in our strategy to accelerate growth in our core geographic areas. We are excited about the opportunity to work with the team at JC Potter to achieve additional growth with a highly recognized brand which has a well-deserved reputation for quality and service.”