Kraft introduces Stride Whitemint gum
July 20, 2011
EAST HANOVER, N.J. — Kraft has introduced Stride Whitemint gum. The product’s pack was custom-designed and created by American professional snowboarder and skateboarder Shaun White.
“Shaun White embodies what Stride Gum is all about,” said Maurice Herrera, senior director of U.S. gum for Kraft Foods. “He’s authentic, unexpected and groundbreaking, and we’re thrilled to have him representing us and being a part of this new product.”
The product will be available at convenience, mass merchandise, drug, and grocery stores as well as other retail outlets for a suggested retail price of $1.49.