Kraft introduces Stride Whitemint gum

by Staff
Share This:

EAST HANOVER, N.J. — Kraft has introduced Stride Whitemint gum. The product’s pack was custom-designed and created by American professional snowboarder and skateboarder Shaun White.

“Shaun White embodies what Stride Gum is all about,” said Maurice Herrera, senior director of U.S. gum for Kraft Foods. “He’s authentic, unexpected and groundbreaking, and we’re thrilled to have him representing us and being a part of this new product.”

The product will be available at convenience, mass merchandise, drug, and grocery stores as well as other retail outlets for a suggested retail price of $1.49.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.