SensoryEffects expands internationally

by Jeff Gelski
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DELAND, FLA. — Sensory Effects has established SensoryEffects International in Deland.

“SensoryEffects has grown rapidly in North America through our personalized customer service approach,” the company said. “We make it easy to do business with us by working closely with our customers to create innovative and customized solutions. We look forward to having the same relationship with our new customers in South and Central America as well as the Caribbean countries.”

David Lee has been named director of international sales at SensoryEffects International while Fabiola Prah is sales and customer development manager and Jennifer Herrera is export sales administrator. Sensory Effects International will combine document handling, transportation services, pilot plant processing facilities, analytical labs and test kitchens to provide product development and customer service.

Besides the international office in Deland, SensoryEffects has offices for flavor systems in Bridgeton, Mo., for cereal systems in Lincoln, Neb., and for powder systems in Defiance, Ohio.

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