Skinny Nutritional secures $2.7 million in financing
July 26, 2011
by Eric Schroeder
NEW YORK — Skinny Nutritional Corp. has completed two separate financing transactions that will raise $2.7 million to be used to expand the Skinny Water line of beverages. Additionally, outdoor media expert William Apfelbaum has made an investment in Skinny Nutritional and will serve as a strategic consultant for the company’s national outdoor brand awareness efforts.
“With the completion of this round of funding, we believe that the company has the needed capital to continue its market expansion of Skinny Water in Southern California, Chicago, Illinois, and the Southeast region, including Florida,” said Michael Salaman, chief executive officer of Skinny Nutritional. “Also, with, Mr. Apfelbaum’s investment, Skinny now has one of the country’s top marketing leaders as a strategic investor. His success in helping brands leverage outdoor media is well-known. Skinny Water intends to begin to utilize Titan Outdoor as its outdoor media firm to market Skinny Water in major cities around the country via buses, trains, subways, billboards and other outdoor media to amplify and expand Skinny Water’s brand awareness.”
Mr. Apfelbaum’s career spans more than 28 years, including serving as the chairman, president and c.e.o. of TDI, which subsequently became the world’s largest diversified outdoor media company. He built the business from the ground up from 1989 until 2000, coordinating and executing the sale of TDI to Infinity Broadcasting (later CBS) in 1996, which subsequently was sold to Westinghouse/CBS in December of that year. He is currently the founder, chairman and managing director of Titan Outdoor Advertising.