Superfruit Nutrition launches That's it. fruit bars
July 13, 2011
SANTA MONICA, CALIF. — Superfruit Nutrition has launched three flavors of all-natural That’s it. fruit bars — apples and cherries, apples and pears, and apples and apricots. The products are made from two fruit ingredients, have no preservatives and are 100 calories each.
“That’s it. fruit bars stemmed from the notion that nature knows best,” said Lior Lewensztain, co-founder of Superfruit Nutrition. “As a medical doctor and a parent, I sought to create an all-natural grab-and-go product that could help busy families hit the mark on nutrition and convenience without sacrificing great taste. This prompted us to develop a fruit bar that has only two ingredients in every bar.”
The products are available on-line and soon will be released in stores nationwide.