Van's adds Muffin Crowns and Waffle Sticks

by Eric Schroeder
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VERNON, CALIF. — Van’s Natural Foods has introduced two new, convenient whole grain foods: Muffin Crowns and Waffle Sticks.

“Our research revealed strong consumer preferences for convenient, whole grain breakfasts,” said Eric Kufel, chief executive officer. “At Van’s, we offer many foods with whole grains, and we have a passion for promoting healthy choices that fit busy lifestyles. Our new Muffin Crowns and Waffle Sticks are delicious, no-fuss, healthy options for breakfast, and our Muffin Crowns are an easy, tasty way to eat more whole grains.”

Van’s Muffin Crowns have 6 grams of fiber and 3 grams of protein in each serving. The Muffin Crowns are available in two flavors — Triple Chocolate and Wild Blueberry — at a suggested retail price of $5.49 for a four-count box. Van’s Triple Chocolate Muffin Crowns are made with 7 grams of whole grain and prepared with rich chocolate, while Van’s Wild Blueberry Muffin Crowns are made with 8 grams of whole grains, along with real blueberries, whole grain oats and applesauce and seasoned with allspice, ginger and nutmeg.

Van’s Waffle Sticks are considered an excellent source of calcium and are free of artificial flavors and colors. The Waffle Sticks have a suggested retail price of $3.29 for an eight-count box.

Van’s expects full distribution of its Muffin Crowns and Waffle Sticks by the end of 2011.

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