Chiquita to promote MyPlate, Dietary Guidelines
Aug. 24, 2011
by Eric Schroeder
CINCINNATI — Chiquita Brands International, Inc. has become a national strategic partner with the U.S. Department of Agriculture’s Nutrition Communicator’s Network. In doing so, Chiquita has agreed to work to promote MyPlate and the Dietary Guidelines messaging efforts, starting with promoting the message “Make half your plate fruits and vegetables.”
“As part of Chiquita’s commitment to improving world nutrition, we are proud to partner with U.S.D.A. to promote healthier diets,” said Fernando Aguirre, chairman and chief executive officer of Chiquita. “The MyPlate program and the ‘Make half your plate fruits and vegetables’ message makes it easier than ever for consumers to understand how to make healthier food choices and maintain well-balanced diets. We look forward to working together to help advance better nutrition.”
Chiquita will place the MyPlate icon on its snack products across North America to point consumers to the place where they can get science-based nutrition guidance. The Chiquita Bites line will be the first to carry the MyPlate icon later this year. The line includes Apple Bites, Grape Bites and Pineapple Bites.
“Companies like Chiquita are helping consumers understand how and why choosing fruits and vegetables and other smart food choices can improve health and are an important part of our promotion and partnership efforts,” said Robert Post, deputy director for the U.S.D.A. Center for Nutrition Policy and Promotion. “That’s because by working together we can double the efforts to empower consumers with the simple how-tos that help them put the Dietary Guidelines into action.”
In addition to Chiquita, other national strategic partners include Birds Eye, Del Monte Foods, Dole Food Co., Seneca Foods Corp., the Produce Marketing Association, the United Fresh Produce Association and the USA Rice Federation.