Nestle enhances product labeling system
August 18, 2011
by Jeff Gelski
VEVEY, SWITZERLAND — Nestle S.A. has enhanced its Nutritional Compass product labeling system, which is found on 97% of Nestle products worldwide.
A new “Good Question” box features product specific queries such as “How many cups of coffee can I have in one day?” The question then is answered in an existing “Good to Know” box, such as, “Three to five cups of Nescafe coffee fit well into a balanced lifestyle.”
Nestle also has merged a “Good to Remember” box with a “Good to Talk” box. The “Good to Remember” box offered supporting information based on Nestle expertise in such areas as nutrition, health, science, quality and safety. The “Good to Talk” box provided contact details for the relevant brand consumer service teams.
Also as part of the Nutritional Compass product labeling system, a nutritional information box states the amount of specific nutrients, such as protein, carbohydrates, fat and sugar, that the product contains.
The information boxes in the Nutritional Compass form a circle that has the company’s corporate logo at its center.
“We know that people are often confused by the sheer number and variety of different labeling systems, endorsements and quality seals they are faced with when choosing products,” said Sanjay Sehgal, head of Nestle’s corporate wellness unit. “The Nutritional Compass stands out from the rest by encouraging and empowering consumers to make tastier and healthier choices in a friendly language they can understand.”