Nestle invests $120 million in Thailand
Aug. 29, 2011
by Eric Schroeder
VEVY, SWITZERLAND — Nestle S.A. is investing more than $120 million (98 million Swiss fancs) in Thailand to increase manufacturing of its products, including coffee and ice cream.
“The sophistication of Thai consumers and their increasing focus on higher-quality products with greater health and nutritional benefits is giving Nestle an increasing competitive advantage in Thailand,” Nestle said. “Thailand has a very important role to play in both our Asian and our global strategy as the country looks after Nestle’s business in the region.
“We are committed to Thailand for the long term. We have confidence in the future of the Thai economy and are optimistic about the considerable potential of the Thai market and the Indochina region.”
Overall, the investment will support the expansion of the company’s factories in Thailand and help with the construction of the Nestle Quality Assurance Centre. It aims to meet the growing demand for Nestle products in the country and region.
Thailand also is benefiting from the Nescafe Plan, an initiative to support responsible farming, sourcing and consumption of coffee. As a result, Nestle has committed to buying coffee directly from more than 12,500 farmers in Thailand’s main coffee-growing region within the next five years.