Campbell adds 35 soup and simple meals products
Sept. 15, 2011
CAMDEN, N.J. — Campbell Soup Co. said it will launch 35 new products in its U.S. Soup and Simple Meals business this fall. That is seven times the number of new products brought to market last year.
“We have a renewed focus on innovation at Campbell, and the items we’re launching this fall are just the start of our efforts to drive new and differentiated products across our soup and sauce portfolio,” said Sean Connolly, president of Campbell North America. “We are absolutely committed to meeting both the changing tastes of consumers with soups and sauces that feature bold flavors, wholesome ingredients, unique recipes and new packaging options.”
The new products will include five new Campbell’s Slow Kettle Soups, four regionally inspired Campbell’s Select Harvest Soups and eight Campbell’s Healthy Request Soups. The company also is launching two 50-oz family size cans of Campbell’s Chunky Soup, three Swanson Flavor Boost products and two unsalted Swanson stocks. Other products include four Wolfgang Puck sauces, two pizza sauce offerings from Prego, a low-calorie Prego Light Smart sauce, and two Pace Mexican sauces.