Gold Medal launches white whole wheat flour

by Jeff Gelski
Share This:

MINNEAPOLIS — Gold Medal has introduced white whole wheat flour nationwide. It has all the fiber and protein as regular whole wheat flour but a milder, lighter flavor and texture, according to Gold Medal Flour. Gold Medal white whole wheat flour is ground from hard white spring wheat, which has a milder flavor than baked foods made with regular whole wheat flour.

“If you really love the taste of baked goods made with white flour, it can be hard to adjust to the stronger flavors of regular whole wheat flour, but with Gold Medal white whole wheat, you never have to feel like you have to make a sacrifice,” said Brian Durmaskin, a spokesperson for Gold Medal Flour. “By substituting white whole wheat flour into your favorite baked goods, you are sneaking the goodness of whole grain into foods your family already enjoys.”

Gold Medal white whole wheat flour is available in a 5-lb bag with a suggested retail price of $3.85.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.