Gold Medal launches white whole wheat flour

by Jeff Gelski
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MINNEAPOLIS — Gold Medal has introduced white whole wheat flour nationwide. It has all the fiber and protein as regular whole wheat flour but a milder, lighter flavor and texture, according to Gold Medal Flour. Gold Medal white whole wheat flour is ground from hard white spring wheat, which has a milder flavor than baked foods made with regular whole wheat flour.

“If you really love the taste of baked goods made with white flour, it can be hard to adjust to the stronger flavors of regular whole wheat flour, but with Gold Medal white whole wheat, you never have to feel like you have to make a sacrifice,” said Brian Durmaskin, a spokesperson for Gold Medal Flour. “By substituting white whole wheat flour into your favorite baked goods, you are sneaking the goodness of whole grain into foods your family already enjoys.”

Gold Medal white whole wheat flour is available in a 5-lb bag with a suggested retail price of $3.85.

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