Green Giant adds pasta to Fresh Steamers line
Sept. 30, 2011
by Keith Nunes
MINNEAPOLIS — Green Giant, a brand owned by General Mills, Inc., has extended its Valley Fresh Steamers Vegetables line with the introduction of two items that combine vegetables and pasta. The new products include macaroni and cheese with broccoli and pasta and vegetables with Alfredo sauce.
“The new Green Giant Valley Fresh Steamers Vegetables with pasta help make vegetables, a necessary addition to every dinner plate, convenient and tasty,” said Yumi Clevenger-Lee, marketing manager for Green Giant. “We were excited to implement feedback we received from our consumers. When we asked what they would like added to our delicious Valley Fresh Steamers frozen mixes, without hesitation they replied ‘pasta.’”
The new items are available nationwide and have a suggested retail price of $2.39.