Inventure, Nathan's Famous introduce licensed brand
Sept. 30, 2011
PHOENIX — Inventure Foods and Nathan’s Famous, Inc. have partnered to make a line of snacks available at grocery, vending and convenience store retailers.
“We’re excited to partner with Inventure Foods to see our brand extend into the snack chip aisle,” said Wayne Norbitz, president and chief operating officer of Nathan’s Famous. “Inventure Foods has demonstrated a unique ability to translate popular restaurant menu items into incredibly delicious snack foods. We’re looking forward to a taste experience that is Nathan’s to the core.”
The line of snacks will replicate the tastes found on the Nathan’s menu and will include cheddar cheese, chili cheese and honey mustard flavored crunchy crinkle fries. The products will be available in single-serve 1.25-oz packages for a suggested retail price of 99c to $1.29.