New stevia sweetener focuses on calorie reduction

by Staff
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CHICAGO — PureCircle has launched Alpha, a new proprietary stevia sweetener designed for companies seeking calorie reductions of 50% to 100% in their products. Alpha consists of a proprietary combination of steviol glycosides, and its composition allows for a more rounded sweetness and less bitterness at higher sugar replacement levels, according to PureCircle.

“With Alpha we are discovering opportunities to improve everything from teas to juices and dairy products to flavored waters and carbonated soft drinks,” said Sidd Purkayastha, vice-president of global technical development and support for PureCircle.

Jason Hecker, vice-president of global marketing and innovation, said, “In a very short period of time we have greatly expanded our offering from a single sweetener, Reb A, to a portfolio of solutions, including SG95, NSF-02 and now Alpha.”

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