Takasago names v.p. of consumer insight

by Jeff Gelski
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ROCKLEIGH, N.J. — Dulce Paredes has been appointed vice-president of consumer insights and market research at Takasago Flavors. Dr. Paredes previously led a global R.&D. consumer sciences group for Avon Products and guided the consumer and product testing team that supported global strategy for the company’s skin care, color cosmetics, fragrance, hair care and personal care products.

She also has been program manager, technology guidance research for Kraft Foods where she managed sensory and consumer testing for the company’s East coast-based business. She worked at PepsiCo as a product developer for international Pepsi brands and as a principal research specialist. Dr. Paredes received her doctorate in food science from Cornell University.

“Dr. Paredes’ background combines strong technical, management and consumer insights and research strengths in the flavor and fragrance industries,” said Brian Buck, senior vice-president and general manager of Rockleigh-based Takasago Flavors. “We are enthusiastic about all that she brings to us and are looking forward to how she will enhance our efforts.”

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