Fair Trade USA updates policy, certification label
Jan. 18, 2012
OAKLAND, CALIF. — Fair Trade USA has released a newly redesigned certification label and revisions to its Multiple Ingredients Product Policy.
Under the new policy, only products that have 100% Fair Trade Certified ingredients can have the full Fair Trade Certified label. Products that have at least 20% Fair Trade Certified ingredients will have a Fair Trade Certified ingredients label. To use the ingredients label, 100% of the ingredient associated with the product must be Fair Trade Certified, for any individual Fair Trade Certified ingredient used in the product 100% of that ingredient must be certified, and the product must have at least 20% Fair Trade Certified content in total.
“The revised Ingredients Policy reflects our organization’s commitment to include more farmers and workers in the Fair Trade model, and our desire to raise the bar for certification transparency,” said Paul Rice, president and chief executive officer of Fair Trade USA. “It’s designed to offer more Fair Trade farmers the opportunity to sell their products into the global market, enable more companies to make a meaningful impact through responsible sourcing and accurately communicate to shoppers the social and environmental benefits of purchasing Fair Trade Certified products.”
The new label image may be used in any country in the world and is designed to visually highlight the important benefits of Fair Trade.
“The clearer, more modern design helps the label ‘pop’ better on the shelf, enabling consumers to quickly find Fair Trade Certified products where they shop, while better communicating the importance of Fair Trade certification,” said Ivan Blackshear, graphic design manager at Fair Trade USA. “The use of green expresses the environmental benefits inherent in Fair Trade, and the simpler, 'farmer with an open basket' design communicates the reciprocal relationship we have with the farmers that produce our food.”