General Mills adds more whole grains to cereals

by Eric Schroeder
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MINNEAPOLIS — General Mills, Inc. said more than 50 of its Big G cereals now feature the white check, which signifies the cereal has more whole grain than any other single ingredient. Additionally, cereals with the white check also now highlight the grams of whole grain per serving on the side of the box.

“Whole grain makes a vital contribution to good health, and we know Americans value it in their cereals,” said Jeff Harmening, president of General Mills Big G cereal division. “As a company, we always strive to improve the health and nutrition of our products while never compromising taste. That’s why we’re proud to announce that, no matter which of our more than 50 cereals people choose, they can be assured they’re getting more whole grain than any other single ingredient, with the same great taste their family loves.”

Dr. Travis Stork, emergency room physician and host of the TV show “The Doctors,” has partnered with General Mills to help with whole grain education, including introducing Fast Lane for Whole Grain, an on-line educational game. In the game, consumers are challenged to quickly identify products that have whole grain as the first ingredient while shopping virtual grocery store aisles. Players have the option to enter a sweepstakes to win one of each of the more than 50 cereals with the white check. The sweepstakes runs through March 18, 2012, on www.WholeGrainNation.com, and 50 winners will be selected during the 10-week sweepstakes.

“We’re committed to making it easier to choose whole grain,” said Jean Storlie, M.S., R.D., director of the General Mills Bell Institute of Health and Nutrition. “Whole grain is a powerful nutrient package that has vitamins, minerals, phytonutrients and fiber that are important to our diets — and too few of us are getting enough of it.”

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