Naturex adds color shades from fruits, vegetables

by Jeff Gelski
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AVIGNON, FRANCE — Naturex has added a new VegeBrite palette of shades to its NAT color offering. The shades are made from concentrates of fruits and vegetables. The ingredients are obtained without extraction or isolation, according to Avignon-based Naturex. The shades perform in a range of applications and provide preservative-free colors thanks to an aseptic packaging line.

The VegeBrite sub-line complements the existing range of the company’s naturally-sourced color additives, which are named E-Colors.

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